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    Welcome to Branding Yourself!


    According to Jeff Bezos, founder and executive chairman of Amazon, “A brand for a company is like a reputation for a person. Your brand is what other people say about you when you’re not in the room.” Driven by your values, your personal brand represents the value you offer others. How then might you clearly, creatively, and consistently communicate your brand so it is perceived as personable, professional, and most of all, positive?


    Providing a process through which you will prioritize your passion and pinpoint your life’s purpose, this interactive experience answers that question. The class offers you access to an expert with whom you can learn personal branding best practices and serves as a structured opportunity for personal reflection and career development. By the conclusion of the class, you will more clearly, creatively, and consistently communicate your personal brand. 


    In this course, you will identify your beliefs and values, create a personal mind map, prepare a SWOT analysis about yourself, and propose your life purpose. After completing these initial exercises, you will prepare a “Personal Brand Portfolio” which will include your:


    • Personal Motto
    • Personal Bio
    • Elevator Speech


    Course details:

    • Day: Wednesday
    • Dates: October 13, 20, 27, and November 3
    • Time: 11:00 AM - 12:15 PM
    • Location: Coastal Science Center (Room 300)
      301 Allied Dr, Conway, SC 29576


  • Instructor Introduction

  • Week 1 | Introducing Personal Branding

  • Week 2 | Understanding Your Identity

  • Week 3 | Differentiating Your Personality

  • Week 4 | Communicating Your Brand

  • Resources