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  • Branding Yourself
  • Instructor Introduction
  • Week 1 | Introducing Personal Branding
  • Week 2 | Understanding Your Identity
  • Week 3 | Differentiating Your Personality
  • Week 4 | Communicating Your Brand
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Branding Yourself

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  3. Branding Yourself
  4. Week 1 | Introducing Personal Branding
  • Week 1 | Introducing Personal Branding

    Week 1 | Introducing Personal Branding

    This week we will introduce ourselves and discuss the foundations of personal branding.


    • What is Personal Branding? (5:10) What is Personal Branding? (5:10)
    • Assignment Personal Motto Assignment Personal Motto
    • Assignment Personal Motto Assignment Personal Motto
    • Exercise Beliefs and Values Exercise Beliefs and Values
    • Exercise Beliefs and Values Exercise Beliefs and Values
    • Exercise Character Strengths Exercise Character Strengths
    • Exercise Character Strengths Exercise Character Strengths
    • VIA Survey of Character Strengths VIA Survey of Character Strengths
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Instructor Information
Head Shot of Matthew A. Gilbert

Matthew A. Gilbert, MBA
Lecturer of Marketing
Wall College of Business


Office Wall 301J
Direct 843-349-4103
Mobile 843-580-8228
Email mgilbert1@coastal.edu
LinkedIn  http://linkd.in/mgilbert
Website https://www.matthewagilbert.com

"Learn Continuously, Live Generatively."


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Coastal Carolina University (CCU) does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, genetic information, mental or physical disability, or status as a disabled or Vietnam-era veteran in its admissions policies, programs, activities or employment practices. For more information related to discrimination, please contact Title IX, Title IX email titleix@coastal.edu; office phone 843-349-2382; EEO email eeo@coastal.edu; or the U.S. Dept. of Education Office for Civil Rights at www2.ed.gov/ocr.